SEO Services
Content
Strategy
Content is how you demonstrate expertise before a patient ever contacts you. We help healthcare providers create strategic content that ranks, resonates, and drives real appointments.
Keyword Research
Target what patients actually search
Editorial Calendar
Planned, consistent publishing
Your Voice
Content that sounds like you
Sound Familiar?
Signs your content isn't working
Many healthcare providers publish content without a strategy. The result is usually a blog full of posts that nobody reads and that don't rank for anything meaningful.
"We had 40 blog posts but couldn't figure out why none of them were bringing in patients. Turns out we were writing about topics nobody was searching for."
Psychiatrist, Chicago
You publish content but traffic stays flat
You're not sure what to write about next
Your service pages are thin or generic
Your content doesn't reflect your unique approach
Multiple pages compete for the same keywords
Our Approach
Strategy before writing
We don't start with topics. We start with your goals, your ideal patients, and what they're actually searching for. Then we build a content plan that systematically targets those searches while showcasing your expertise.
Every piece of content has a purpose. We map out how blog posts support service pages, how different topics cluster around your specialties, and how the whole system works together to build topical authority.
Why It Matters
Content that builds trust before the first call
Patients research before they reach out. They read your service pages, scan your blog, and look for signs that you understand their specific situation. Strategic content answers their questions, addresses their concerns, and positions you as the obvious choice.
Good content also compounds. A well-optimized article can bring in relevant traffic for years. That's a very different ROI than paid ads that stop the moment you stop paying.
What's Included
A complete content system
We handle the research, planning, and writing so you can focus on patient care.
Keyword Research
We identify the search terms your ideal patients use, assess competition, and prioritize opportunities based on volume and intent.
Content Mapping
We plan how content pieces relate to each other, building topical clusters that establish authority around your core services and specialties.
Editorial Calendar
A concrete publishing schedule that keeps content production consistent. You'll know exactly what's coming and when.
Service Page Copy
Core pages that explain your services, specialties, and approach. Optimized for search while speaking directly to your ideal patients.
Blog Content
Articles that target specific search queries, demonstrate expertise, and support your core service pages. Written to rank and to resonate.
Voice & Tone Capture
We work collaboratively to capture your unique perspective and voice, so content sounds like you, not like generic healthcare marketing.
How It Works
From blank page to publishing machine
Our collaborative process ensures content reflects your expertise while targeting the right searches.
Discovery
We learn about your practice, your ideal patients, your specialties, and your goals. This shapes everything that follows.
Research & Strategy
We conduct keyword research, analyze competitors, and build a content strategy with prioritized topics and a publishing calendar.
Collaborative Writing
We draft content, incorporating your expertise and voice. You review and provide feedback. We refine until it's right.
Optimization & Publishing
We optimize each piece for search, handle formatting and metadata, and either publish directly or hand off ready-to-post content.
Common Questions
Questions about content strategy
Content strategy raises a lot of questions. Here are the ones we hear most often.
Get in touchHow often should I publish new content?
Quality matters more than frequency. One well-researched, genuinely useful article per month will outperform four thin posts. That said, consistency matters too. We typically recommend 2 to 4 pieces per month for practices serious about content marketing, with the exact cadence depending on your goals and resources.
Can I write my own content with your strategy?
Absolutely. Some clients want us to handle everything. Others prefer to write themselves using our keyword research, topic recommendations, and editorial calendar. We can also do a hybrid, where we write some pieces and guide you on others. The strategy works regardless of who does the writing.
How long until content starts ranking?
New content typically takes 3 to 6 months to reach its ranking potential. Google needs time to crawl, index, and evaluate new pages. That's why content is a long-term strategy, not a quick fix. The good news is that well-optimized content continues working for years once it ranks.
What if I don't know what to write about?
That's exactly what keyword research solves. We identify the questions your ideal patients are actually asking, the terms they're searching, and the topics where you can realistically compete. You don't need to guess. The data tells us what to write about.
How is this different from copywriting services?
Copywriting focuses on persuasion. Content strategy focuses on visibility and authority. We're not just writing compelling copy. We're building a system that attracts the right visitors through search, establishes your expertise, and guides them toward becoming patients. The writing matters, but the strategy is what makes it work.
Ready to create content that works?
Stop publishing into the void. Let's build a content strategy that attracts the right patients and showcases your expertise.