Why I started Big Fish

I help businesses transform their websites from sluggish digital business cards into their biggest marketing asset. A site that actually shows up when someone searches "therapist near me," not one collecting dust in a forgotten corner of the internet.

Before Big Fish, I was a software developer at data startups in the Bay Area, building tools people actually used every day. That work taught me to obsess over user experience—not just whether something works, but how it feels. Attention to detail became second nature, and I brought that with me when I made the switch.

When I started working with therapists, I wasn't just learning a new niche. I was drawn to how therapists think about change, relationships, the patience of showing up consistently over time. The best client relationships look a lot like the therapeutic relationship: built on trust and sustained by mutual commitment.

I keep my client roster intentionally small because I'd rather give each practice my full attention than outsource my work and sacrifice on quality. I'm based in Los Angeles and work with practices across the country.

Testimonials

What clients say

I learned a lot about SEO and how to improve my website and my content. My website has drastically improved and the organic traffic to my website has very much so increased!

Melina G.

Hank went above and beyond in helping me develop my website. He captured the exact aesthetic I had envisioned and delivered work that exceeded my expectations.

Navvab T. Psychologist, Beverly Hills

You created a stunning website for me, it was everything I wanted and more! I am beyond happy with it.

Christine A. Therapist

He has great expertise in the subject matter and took the time to meet with me, explain what he was doing, and break down the work in a way that was easy for me to understand.

Amanda P. Psychologist

Hank has a great eye for design and a deep understanding of how Google search works. He really looks at technical SEO, page layout, and content together, which makes a huge difference in how my site performs.

Tatiana S.

Hank was a pleasure to work with - one of the most efficiently executed projects that I've managed in a long time, thanks to his responsiveness and knowledge. The organic traffic on our site has skyrocketed since working with Hank and his team.

Oliver B.

Hank is my go-to person for anything related to SEO and web development! He cares about how a site looks, how it performs in search, and is incredibly responsive and kind.

Sabrina S.

How We Work

What we believe

We'd rather do it right than do it fast.

Good work takes time. We don't cut corners to hit arbitrary deadlines.

Fundamentals before tactics.

We fix what's broken before chasing what's trendy. The basics matter more than the shiny stuff.

No black boxes.

You'll always know what we're doing, why it matters, and what's next.

Partnership, not a transaction.

This works best when we're in it together. We stay close, you stay involved.

Ready to work together?

Let's talk about where your practice is now—and what it would take to get where you want to be.

Book a Free Consultation