Private practice specialists
SEO services for therapists
Stop losing clients to the practice down the street.
Book a Free ConsultationSOUND FAMILIAR?
You're a great therapist. But no one can find you.
You didn't go to grad school to learn marketing. And the business side of private practice (getting found online, turning visitors into consultations) is a different skill set. Maybe you're relying on Psychology Today and hoping for the best. Maybe you tried SEO before and got reports you couldn't understand.
Referrals are inconsistent and dry up without warning
You're not showing up when people search 'therapist near me'
Your website looks fine but isn't generating inquiries
Psychology Today is your main source of new clients
You've made changes but your rankings haven't improved
How we do therapist SEO
We publish detailed guides on the SEO strategies we use for therapy practices. Here's a look at how we think.
A peak of more than 13,000 daily search impressions · read the case study
How to Boost, Improve & Optimize Your Psychology Today Profile
Actionable tips to make your Psychology Today profile stand out, attract ideal clients, and convert more views into referrals.
How to Choose the Right Zip Codes for Your Psychology Today Profile
A step-by-step guide to choosing strategic zip codes on Psychology Today using competition analysis, census data, and insurance panel matching.
SEO for Therapists: 10 Common Pitfalls (and Easy Fixes)
Actionable SEO guidance for therapists, from Google Business profiles to FAQs and internal linking.
HOW SEO HELPS
Turn your website into a reliable source of referrals.
SEO helps the right people find you when they're searching for help. It's not just about more traffic. It's about being visible to people actively looking for a therapist like you, in your area, for the issues you specialize in.
Show up when potential clients search for therapists in your area
Rank for the specialties and approaches you actually want to work with
Fix technical issues that keep Google from showing your pages
Create content that answers questions your ideal clients are already asking
Build a predictable source of inquiries beyond referrals alone
Who we work with
- Solo therapists and private practices
- Counselors and psychologists
- Group practices and multi-clinician teams
- Psychiatrists and prescribers
LMFT, LCSW, LPCC, AMFT, PsyD, PhD, MD. We already know your world.
Our Services
Six components that work together.
SEO isn't one thing. Each service addresses a different part of how you get discovered, ranked, and found online.
Site Audit
Diagnose what's broken before we fix anything. Get a clear picture of technical issues and opportunities.
Technical SEO
Fix the foundation. Make sure search engines can crawl, understand, and index your site properly.
Local SEO
Show up in Google Maps and "near me" searches where high-intent local clients are looking.
Content Strategy
Build authority through content that answers what your ideal clients are searching for.
Backlinks & Authority
Earn links that signal trust and expertise to search engines.
GEO / AEO
Find out whether AI answers name your practice, and what changes the answer.
Together, these services create a sustainable flow of qualified leads, reducing your dependence on expensive directories and unpredictable referrals.
How It Works
A clear path from invisible to fully booked.
Audit
We look at your site, your competition, and your opportunities. You'll know exactly where you stand and what's holding you back.
Fix & Optimize
We clean up technical issues and tighten your site structure. The foundational work that most agencies skip.
Create & Refine
We optimize the content you already have, then publish new posts built to rank for the terms your ideal clients search. Existing pages often have untapped potential, so we start there.
Grow
We track your rankings, report on progress, and adjust based on what's working. Regular check-ins for updates, questions, and strategy adjustments.
Why Work With Us
A different approach to SEO.
Small client roster
We keep our client list intentionally small. That means we're close to your project, not managing it from a distance.
We do the work ourselves
No outsourcing. No account managers. When you email, we reply. When we meet, we're the ones doing the work.
Built for the long game
SEO isn't a quick fix. We're looking for clients who want a partner, not a one-time project.
The Details
What you get.
Regular calls throughout the engagement
This isn't a black-box service where you wait months for a report. You'll always know what's happening and why.
Keyword research
Target keywords for your service pages and blog topics
Technical fixes
Site speed, structure, and SEO fundamentals
Ongoing blog content
Posts designed to rank for your ideal clients
Google Business Profile optimization
Show up in local and map searches
AI search visibility
Monthly checks of whether AI answers mention you
Keyword tracking
Monitor rankings and progress over time
Need the website to match?
SEO brings the right people to your site, but your website decides whether they book. We build fast, findable sites for practices, and we handle the SEO and the build ourselves.
Testimonials
Hear from our clients
Amanda P.
Psychologist
As someone who didn't have a strong understanding of SEO or all of its concepts, I really appreciated how patient and knowledgeable he was. He has great expertise in the subject matter and took the time to meet with me, explain what he was doing, and break down the work in a way that was easy for me to understand.
Amanda P.
Psychologist
Melina G.
I learned a lot about SEO and how to improve my website and my content. My website has drastically improved and the organic traffic to my website has very much so increased! I would highly recommend Hank if you're looking for a great and reliable experience!
Melina G.
Ongoing SEO
Each level is a fixed monthly fee for the list of work under it.
SEO Care
$400/mo
We report and recommend. You make the changes.
- Monthly performance report with prioritized recommendations
- Site health monitoring, with instructions for each fix
- Keyword ranking tracking and a monthly AI search check (whether ChatGPT and Google's AI answers mention you)
- Structured data kept current
- One Business Profile post a month, written and posted by us
- One blog brief a month for you to write from
- Your Psychology Today profile reviewed once, with a guide to what should change
- A profile consistency check each quarter
- 30-minute call each quarter
SEO Essentials
$800/mo
Everything in Care, and we do the work on your site. You write.
- One existing page optimized a month
- Two Business Profile posts a month instead of one
- Business Profile managed, including review responses
- Your blog draft edited and published
- Your key online profiles reviewed over your first six months, with a guide for each
- Keyword research refresh each quarter
- 30-minute call every month
Full SEO
$1,250/mo
Everything in Essentials, and we do the writing.
- A blog post written and published each month, from your answers to a few questions
- Four Business Profile posts a month instead of two
- A new service, specialty or location page each quarter
- Your key online profiles rewritten
- Quarterly AI search fixes: content changes aimed at getting AI answers to cite you
- Quarterly strategy review on that month's call: what competitors are doing and the plan for the next three months
Billed monthly in advance, and you can stop with 30 days' notice. SEO takes months to show up in rankings, so we plan the work six months at a time and suggest giving it that long. Anything outside the list is $150/hr, quoted first. Every plan starts with keyword research, mapped to up to five service pages, plus six blog topics: $500 one time, included when we build your site and write its copy.
Not sure which level fits? We'll recommend one on a free call.
FAQ
Common questions
There are a lot of therapists, and the ways clients used to find you have gotten less reliable. The directories that once sent steady referrals have slowed down for many practices, and word of mouth comes and goes. Today most people find a therapist on Google, and more and more through AI tools like ChatGPT and Perplexity. In that environment, strong visibility is what keeps a caseload full.
It's worth it if you're building a practice for the long run, not just filling one open slot this week. SEO builds a source of inquiries you own, and it compounds. The work you do now keeps bringing people in months and years later, without paying for every click or lead.
A set monthly fee at one of three levels: Care ($400/mo), where we report and you make the changes; Essentials ($800/mo), where we do the work on the site; and Full ($1,250/mo), where we also do the writing. Every plan starts with keyword research, $500 one time, included when we build your site and write its copy.
Not exactly. The strategy shifts with the practice. For a solo therapist, we check what already ranks for a term: if the results are all group practices and centers, you're better off targeting a query you can actually win. Group practices have more services and locations to work with, so there's more ground to cover. It also depends on your goal, whether that's local visibility, national reach, or getting cited by AI tools. We build the plan around where you are and what you're after.
It varies more than most people expect. The pace depends on where you're starting: how old your site is, how much technical cleanup it needs, what content you already have, and whether you've earned any press or backlinks. Technical fixes can show up in weeks. Ranking for competitive terms is steady work over months. Once we've looked at your site, we can give you a realistic read for your situation.
Get Started
See if we're a fit.
An honest conversation about what's working and what's not.
- A 20-minute call about your practice and goals
- Honest feedback on your current site, if you have one
- A rough scope and timeline if there's a fit