Private practice specialists
SEO services for therapists
Stop losing clients to the practice down the street.
Book a Free ConsultationSOUND FAMILIAR?
You're a great therapist. But no one can find you.
You didn't go to grad school to learn marketing. And the business side of private practice (getting found online, turning visitors into consultations) is a different skill set. Maybe you're relying on Psychology Today and hoping for the best. Maybe you tried SEO before and got reports you couldn't understand.
"We couldn't figure out why our blog posts weren't ranking until we discovered Google wasn't even indexing half our pages."
Group practice owner, Austin
Referrals are inconsistent and dry up without warning
You're not showing up when people search 'therapist near me'
Your website looks fine but isn't generating inquiries
Psychology Today is your main source of new clients
You've made changes but your rankings haven't improved
How we do therapist SEO
We publish detailed guides on the SEO strategies we use for therapy practices. Here's a look at how we think.
100% referral growth · read the case study
How to Boost, Improve & Optimize Your Psychology Today Profile
Actionable tips to make your Psychology Today profile stand out, attract ideal clients, and convert more views into referrals.
How to Choose the Right Zip Codes for Your Psychology Today Profile
A step-by-step guide to choosing strategic zip codes on Psychology Today using competition analysis, census data, and insurance panel matching.
SEO for Therapists: 10 Common Pitfalls (and Easy Fixes)
Actionable SEO guidance for therapists, from Google Business profiles to FAQs and internal linking.
HOW SEO HELPS
Turn your website into a reliable source of referrals.
SEO helps the right people find you when they're searching for help. It's not just about more traffic. It's about being visible to people actively looking for a therapist like you, in your area, for the issues you specialize in.
Show up when potential clients search for therapists in your area
Rank for the specialties and approaches you actually want to work with
Fix technical issues that keep Google from showing your pages
Create content that answers questions your ideal clients are already asking
Build a predictable source of inquiries beyond referrals alone
Who we work with
- Solo therapists and private practices
- Counselors and psychologists
- Group practices and multi-clinician teams
- Psychiatrists and prescribers
LMFT, LCSW, LPCC, AMFT, PsyD, PhD, MD. We already know your world.
Our Services
Six components that work together.
SEO isn't one thing. Each service addresses a different part of how you get discovered, ranked, and found online.
Site Audit
Diagnose what's broken before we fix anything. Get a clear picture of technical issues and opportunities.
Technical SEO
Fix the foundation. Make sure search engines can crawl, understand, and index your site properly.
Local SEO
Show up in Google Maps and "near me" searches where high-intent local clients are looking.
Content Strategy
Build authority through content that answers what your ideal clients are searching for.
Backlinks & Authority
Earn links that signal trust and expertise to search engines.
GEO / AIO
Future-proof your visibility by ensuring AI systems cite and recommend your practice.
Together, these services create a sustainable flow of qualified leads, reducing your dependence on expensive directories and unpredictable referrals.
How It Works
A clear path from invisible to fully booked.
Audit
We look at your site, your competition, and your opportunities. You'll know exactly where you stand and what's holding you back.
Fix & Optimize
We clean up technical issues and tighten your site structure. The foundational work that most agencies skip.
Create & Refine
We optimize the content you already have, then publish new posts built to rank for the terms your ideal clients search. Existing pages often have untapped potential, so we start there.
Grow
We track your rankings, report on progress, and adjust based on what's working. Regular check-ins for updates, questions, and strategy adjustments.
Why Work With Us
A different approach to SEO.
Small client roster
We keep our client list intentionally small. That means we're close to your project, not managing it from a distance.
We do the work ourselves
No outsourcing. No account managers. When you email, we reply. When we meet, we're the ones doing the work.
Built for the long game
SEO isn't a quick fix. We're looking for clients who want a partner, not a one-time project.
The Details
What you get.
Regular calls throughout the engagement
This isn't a black-box service where you wait months for a report. You'll always know what's happening and why.
Site audit
Technical health, content gaps, and opportunities
Technical fixes
Site speed, structure, and SEO fundamentals
Ongoing blog content
Posts designed to rank for your ideal clients
Google Business Profile optimization
Show up in local and map searches
Backlink strategy
Earn links that signal trust and expertise
Keyword tracking
Monitor rankings and progress over time
Need the website to match?
SEO brings the right people to your site, but your website decides whether they book. We build fast, findable sites for practices, and we handle the SEO and the build ourselves.
Testimonials
Hear from our clients
Chelsea Sarai, PsyD
Psychologist, Brentwood
The SEO strategy completely transformed our practice. The increase in qualified referrals has been incredible, and within just one year we were able to hire three new associates to meet the demand from organic search traffic.
Chelsea Sarai, PsyD
Psychologist, Brentwood
Melina Alden Greenberg, LMFT
Therapist, Santa Monica
I learned a lot about SEO and how to improve my website and my content. My website has drastically improved and the organic traffic to my website has very much so increased! I would highly recommend Hank if you're looking for a great and reliable experience!
Melina Alden Greenberg, LMFT
Therapist, Santa Monica
FAQ
Common questions
There are a lot of therapists, and the ways clients used to find you have gotten less reliable. The directories that once sent steady referrals have slowed down for many practices, and word of mouth comes and goes. Today most people find a therapist on Google, and more and more through AI tools like ChatGPT and Perplexity. In that environment, strong visibility is what keeps a caseload full.
It's worth it if you're building a practice for the long run, not just filling one open slot this week. SEO builds a source of inquiries you own, and it compounds. The work you do now keeps bringing people in months and years later, without paying for every click or lead.
It depends on where your site stands today and how competitive your area is, so a flat number wouldn't be honest. We look at your site first, then walk you through what we'd do and what it costs. Book a free consultation to get a real number for your practice.
Not exactly. The strategy shifts with the practice. For a solo therapist, we check what already ranks for a term: if the results are all group practices and centers, you're better off targeting a query you can actually win. Group practices have more services and locations to work with, so there's more ground to cover. It also depends on your goal, whether that's local visibility, national reach, or getting cited by AI tools. We build the plan around where you are and what you're after.
It varies more than most people expect. The pace depends on where you're starting: how old your site is, how much technical cleanup it needs, what content you already have, and whether you've earned any press or backlinks. Technical fixes can show up in weeks. Ranking for competitive terms is steady work over months. Once we've looked at your site, we can give you a realistic read for your situation.
Get Started
See if we're a fit.
An honest conversation about what's working and what's not.
- A 30-minute call about your practice and goals
- Honest feedback on your current site, if you have one
- A rough scope and timeline if there's a fit
Rather skip the form? Book a 30-minute call directly.