Generative Engine
Optimization
The future of search is AI-powered. GEO ensures your practice gets cited and recommended by ChatGPT, Google's AI Overviews, and other generative systems. It's not enough to rank anymore. You need to be the source AI trusts.
AI Citations
Get recommended by ChatGPT
AI Overviews
Appear in Google's AI answers
Voice Search
Be the answer Siri gives
Understanding the Shift
What is Generative Engine Optimization?
When someone asks ChatGPT "Who's the best anxiety therapist in Seattle?" or Google's AI Overview synthesizes an answer to "How do I find a physical therapist near me?", they're not seeing a list of blue links. They're getting a direct answer, often with specific recommendations.
GEO is the strategy that ensures your practice is one of those recommendations. It's the evolution of SEO for an age where AI systems curate, synthesize, and recommend rather than just rank.
Traditional SEO gets you on the list. GEO makes you the answer.
The search landscape is splitting
Traditional Search
User searches → Sees ranked list → Clicks through to websites
Generative Search
User asks question → AI synthesizes answer → Cites trusted sources
The Foundation
Why traditional SEO still matters
GEO isn't a replacement for SEO. AI systems don't operate in a vacuum. They rely on the same underlying signals that drive traditional search. The practices that win in generative search are the ones with strong SEO foundations.
Trust & Authority
AI systems are trained on high-quality, authoritative content. Your E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) determine whether AI considers you a credible source worth citing.
Technical Health
AI crawlers still need to find, read, and understand your content efficiently. A fast, accessible, error-free website is essential for AI systems to use your content as source material.
Content Clarity
Content that is well-structured, answers user intent clearly, and uses proper headings is easier for both traditional search and AI models to parse and synthesize into answers.
Our GEO Services
How we optimize for AI
We combine strong technical SEO fundamentals with advanced GEO strategies to make your content machine-readable and cite-worthy across all major generative platforms.
AI Health Monitoring
We actively monitor your site's performance across AI platforms. Using specialized tools alongside Google Search Console, we track whether AI systems are crawling, indexing, and citing your content.
Track visibility across ChatGPT, Perplexity, Google AI Overviews, and more
Structured Data Implementation
We build complete, logical schema markup across your pages, creating a machine-readable map of your website. This tells AI exactly what your content is about, making it easier to cite you accurately.
LocalBusiness, MedicalBusiness, FAQPage, and custom schema types
Q&A Content Formatting
We structure your content into clear question-and-answer formats that AI can easily extract and synthesize. This positions your expertise as ready-to-cite answers for conversational search.
Optimized for voice search and AI Overviews extraction
Technical Foundation
We ensure AI crawlers can access all your content, even with JavaScript disabled. This means improved site speed, clean code, and guaranteed accessibility for sophisticated AI systems.
Server-side rendering, clean HTML, optimized crawl paths
How It Works
Positioning you for generative search
GEO is an ongoing process, not a one-time fix. Here's how we approach it.
AI Visibility Audit
We assess how AI systems currently see your practice. Are you being cited? Ignored? Misrepresented? This baseline shapes everything that follows.
Technical Optimization
We implement structured data, improve technical SEO health, and ensure your content is fully accessible to AI crawlers and indexing systems.
Content Restructuring
We reformat existing content and create new content specifically designed for AI extraction, with clear Q&A blocks and authoritative positioning.
Ongoing Monitoring
AI search is evolving rapidly. We continuously monitor your visibility, track new AI platforms, and adjust strategy as the landscape shifts.
Common Questions
Questions about GEO
This is new territory for most practice owners. Here's what we hear most often.
Get in touchIs GEO replacing traditional SEO?
No. GEO builds on traditional SEO, it doesn't replace it. The fundamentals still matter: technical health, quality content, authority signals. GEO adds a layer of optimization specifically for how AI systems discover, interpret, and cite your content. Think of it as SEO plus, not SEO versus.
How do I know if AI is currently citing my practice?
Try asking ChatGPT or Perplexity questions your ideal clients might ask, including your location and specialty. See if you come up. Check Google for queries in your area and look for AI Overviews. Our audit process does this systematically across multiple platforms and query types to give you a complete picture of your current AI visibility.
Is this just hype, or does GEO actually matter?
It matters, and it's growing. Google's AI Overviews are already appearing for a significant percentage of searches. ChatGPT has hundreds of millions of users. People are increasingly asking AI for recommendations instead of scrolling through search results. The practices that optimize for this shift now will have a significant advantage.
How long until I see results from GEO?
It depends on your starting point. Technical improvements like structured data can show results within weeks. Building the authority and content depth that gets you consistently cited takes longer, typically 3 to 6 months of sustained effort. The good news is that most of your competitors haven't even started thinking about this.
Should I prioritize GEO over other SEO work?
Not at the expense of fundamentals. If your site has serious technical issues or you're not ranking for basic terms, fix those first. GEO works best when layered on top of a solid SEO foundation. For practices that already have decent SEO in place, adding GEO optimization is a smart way to future-proof your visibility.
Related Services
Build the foundation first
Technical SEO
AI crawlers need a clean, fast foundation. Technical SEO ensures they can access your content.
Content Strategy
AI needs authoritative content to cite. Strategic content gives you something worth referencing.
Backlinks & Authority
AI systems trust sources that others vouch for. Backlinks build the authority AI relies on.
Ready to lead the future of search?
The practices that adapt to generative search today will own the AI recommendations of tomorrow. Let's position your practice as the trusted, cited expert in your specialty.