SEO Services
Local
SEO
When someone nearby searches for care, you need to show up. Local SEO puts your practice on the map, literally, and drives patients from your community through your door.
Google Maps Visibility
Show up in the local pack
Review Management
Build social proof that converts
Local Citations
Consistent presence everywhere
Sound Familiar?
Signs you're invisible locally
Most healthcare searches have local intent. If you're not showing up when people nearby search for help, you're losing patients to competitors who are.
"We were ranking nationally for some terms but couldn't crack the local pack. Turns out our Google Business Profile was a mess."
Physical therapist, Portland
You don't appear in Google Maps for your services
Competitors show up above you in local searches
Your Google Business Profile is incomplete or outdated
You have few reviews or haven't responded to them
Your practice info is inconsistent across directories
Our Approach
Owning your local territory
Local SEO is about consistency and completeness. We ensure your practice information is accurate and identical everywhere it appears online, from Google to Yelp to healthcare-specific directories. Search engines trust businesses whose information is consistent.
We also optimize your Google Business Profile to take full advantage of every feature Google offers. Photos, services, Q&A, posts, and more. A complete profile ranks better and converts better than a bare-bones listing.
Why It Matters
Where healthcare decisions actually happen
Most patients don't travel far for care. When they search for a therapist, dentist, or specialist, they're looking for someone nearby. Local SEO ensures you show up in that critical moment when a potential patient is actively looking for help in your area.
The local pack, that map with three listings at the top of Google, captures a huge percentage of clicks for local searches. If you're not in those top three spots, you're missing the patients who never scroll past them.
What's Included
Complete local presence management
We handle every aspect of local SEO so patients in your area can find you easily.
Google Business Profile
We optimize every element of your GBP, from categories and services to photos and posts, maximizing your visibility in Maps and local search.
Review Strategy
We help you generate more reviews ethically, respond professionally to existing ones, and build the social proof that influences patient decisions.
Citation Building
We ensure your practice information is accurate and consistent across all major directories, healthcare listings, and local business sites.
Local Content
We create location-specific content that signals relevance to your service area and captures searches with local intent.
Competitor Analysis
We analyze what's working for the practices currently dominating local search in your area and build a strategy to outperform them.
Local Keyword Targeting
We identify and target the specific terms people in your area use when searching for your services, including neighborhood and city variations.
How It Works
From invisible to unmissable
Our local SEO process builds a strong, consistent presence across every platform that matters.
Local Audit
We assess your current local presence, identify inconsistencies, and analyze competitors dominating your area.
Foundation Building
We claim, verify, and fully optimize your Google Business Profile and ensure NAP consistency across all citations.
Expansion
We build citations on relevant directories, implement review generation strategies, and create local content.
Ongoing Management
We monitor rankings, respond to reviews, update listings, and adjust strategy based on competitive changes.
Common Questions
Questions about local SEO
Local SEO has its own rules. Here's what practice owners typically want to know.
Get in touchHow long until I rank in the local pack?
It varies based on competition and your starting point. Some practices see movement within weeks of GBP optimization. Breaking into a competitive local pack typically takes 3 to 6 months of consistent work. The good news is that once you're established, local rankings tend to be more stable than organic rankings.
Do I need a physical office to rank locally?
Google requires a physical location where you meet clients to qualify for a standard Google Business Profile. Service-area businesses that travel to clients can still have a GBP, but with some limitations. Telehealth-only practices face more restrictions. We can help you understand your options based on your specific practice model.
How important are reviews really?
Extremely important. Reviews influence both rankings and patient decisions. Google considers review quantity, quality, recency, and how you respond. Beyond rankings, most patients read reviews before choosing a provider. A practice with 50 positive reviews will outperform a competitor with 5, both in rankings and in patient trust.
What if I have multiple locations?
Each location needs its own Google Business Profile and consistent citations. We manage multi-location practices regularly and can build a strategy that gives each location visibility while maintaining brand consistency. The key is treating each location as its own local SEO project.
Can I do local SEO myself?
The basics are manageable. Claiming your GBP, filling it out completely, and asking happy patients for reviews are things any practice can do. But citation building, competitive analysis, and ongoing optimization take significant time. Most practice owners find their time is better spent with patients.
Ready to own your local market?
Stop losing patients to competitors who show up when you don't. Let's put your practice on the map.