SEO Services
Comprehensive
Site Audit
Before we fix anything, we need to understand what's broken. A site audit reveals the hidden friction keeping your practice from ranking and converting.
Audit Report
Technical SEO, on-page optimization, UX, and online presence
Keyword Strategy
Target keywords, competitor analysis, and content roadmap
Handoff Meeting
We walk through findings and next steps together
SEO Audits for Healthcare Practices
We specialize in audits for therapy practices, medical clinics, and healthcare providers who need more than generic SEO advice.
Who we work with:
- Therapy practices & mental health clinics
- Psychiatrists & psychologists
- Physical therapy & rehabilitation centers
- Group practices & multi-location providers
Healthcare-specific concerns we address:
- HIPAA compliance in contact forms & tracking
- Accessibility (WCAG 2.1 AA) for ADA compliance
- E-E-A-T signals for medical content
- Local SEO for multi-location practices
Sound Familiar?
Signs your site needs a closer look
Most practice owners sense something's off long before they can name it. These are the patterns we hear over and over from healthcare providers who eventually reach out for help.
"We'd been blogging for two years with almost nothing to show for it. The audit revealed we were targeting keywords no one actually searches for."
Group practice owner, Seattle
You're publishing content but traffic stays flat
Competitors rank above you for your own specialties
Your site feels slow or clunky on mobile
You've had "SEO work" done but can't tell what changed
You're not sure if your site even shows up in Google
Our Approach
A clear diagnosis before any treatment
We don't guess. We investigate. Our site audit combines industry-standard tools with human analysis to uncover exactly what's preventing your practice from ranking and converting.
You'll receive more than a generic checklist. We build you a prioritized, actionable roadmap tailored to your practice's goals, competitive landscape, and resources. Every recommendation is ranked by impact and effort so you know exactly where to focus first.
Why It Matters
The foundation for everything else
Every SEO investment you make without understanding your current state is a gamble. Technical issues quietly undermine your content. Local SEO efforts fail because your site's foundation is cracked. Content that should rank gets ignored because Google can't crawl it properly.
A thorough audit gives you clarity. Instead of throwing money at vague "SEO improvements," you'll know precisely what needs attention and in what order. That clarity alone often saves practices thousands in misdirected effort.
What's Included
A complete picture of your site's health
We examine every layer of your website to understand what's helping, what's hurting, and what's missing entirely.
Technical SEO & UX Audit
Crawlability, indexation, site speed, mobile responsiveness, accessibility, heading hierarchy, structured data assessment, and UX review. If search engines can't access your content properly, nothing else matters.
On-Page SEO Recommendations
Per-page title tags, meta descriptions, and heading structure for every existing page. Plus page copy recommendations written to answer search queries directly.
Online Presence Audit
Google Business Profile evaluation, NAP and citation consistency check, prioritized directory list, and a testimonial request strategy with ready-to-use examples.
Keyword Research & Competitive Analysis
Target keyword spreadsheet with search volume, difficulty, and intent. Competitor gap analysis, page-level keyword mapping, and an internal linking plan.
Blog Content Roadmap
Hub-and-spoke content strategy with keyword-mapped topics structured for both traditional search rankings and AI search visibility. Each topic includes target keywords, proposed title, and framing questions.
Prioritized Action Plan
Every finding organized into a phased implementation plan — immediate, short-term, and ongoing — with priority level, estimated effort, and expected impact.
How It Works
From confusion to clarity in four steps
We've refined this process over dozens of audits to be thorough without being overwhelming.
Kickoff Meeting
A 60-minute meeting to discuss your practice, goals, and concerns. We gather access and permissions, and align on priorities so the audit focuses on what matters most.
Deep Analysis
We run your site through our audit process, combining automated tools with manual review to catch issues that software alone misses.
Report & Roadmap
We compile findings into a detailed report with plain-English explanations, a keyword strategy, content roadmap, and a prioritized action plan.
Handoff Meeting
A 60-minute meeting to walk through the complete deliverable package together, answer your questions, and discuss implementation priorities.
Common Questions
Questions about site audits
Still have questions? We're happy to chat through the details before you commit to anything.
Get in touchHow long does a site audit take?
Most audits take three to four weeks from our kickoff meeting to final handoff. Larger sites or more complex online presences may take slightly longer. We prioritize thoroughness over speed because a rushed audit misses the details that matter.
Do you fix the issues you find, or just report them?
The audit itself is diagnostic. We identify and prioritize the issues, then you decide how to proceed. Many clients choose to have us implement the fixes through our Technical SEO services, but you're also free to take the report to another provider or handle simpler items in-house. The audit stands on its own as a valuable roadmap regardless of who does the work.
I had SEO work done before. Why do I need an audit?
SEO changes constantly. Work that was effective two years ago may be outdated or even counterproductive now. Google updates its algorithm hundreds of times per year, and best practices evolve. An audit gives you a current snapshot of where things stand, not where they stood when previous work was done.
What if my site is new or very small?
Smaller sites often benefit most from an audit because there's still time to build on a solid foundation. We've seen plenty of five-page websites with technical issues that would take months to untangle if left to grow. Catching problems early is always easier and cheaper than fixing them later.
How is this different from free SEO audit tools?
Free tools scan for surface-level issues and spit out generic recommendations. They can't understand your business goals, analyze your competitors in context, or prioritize findings based on what actually matters for a healthcare practice. Our audit combines the data from professional-grade tools with human expertise and industry-specific knowledge. The result is actionable, not just informational.
Learn More About Technical SEO
Our blog covers the technical SEO issues we look for in every audit:
Related Services
What comes next
Ready to find out what's holding you back?
A clear diagnosis is the first step toward a site that actually works for your practice. Let's uncover the opportunities hiding in your website.